21 December 2009
FH D.C's Pat Cleary talks about the use of digital tools in a legislative advocacy campaign
For the past few years, Fleishman-Hillard worldwide has been fundamentally redesigning ‘public affairs engagement’ through the use of online and social media tools. In Part I of an address to FH Public Affairs professionals in Brussels, FH DC’s Pat Cleary talks about how FH digital engagement literally drove a recovery in the U.S. housing sector.
Part 1
Part 2
About Pat Cleary
Pat Cleary joined Fleishman-Hillard in June of 2007 after ten years at the National Association of Manufacturers (NAM). A lawyer, he began at the NAM as its principal workplace policy leader and lobbyist on healthcare, OSHA, and other human resources issues. During his tenure at the NAM he was responsible at various times for the organization’s association relations, board of directors, small and medium manufacturers, sales, and public affairs divisions. Since late 2004, he was in charge of the NAM’s internal and external communications.
In 2004, Mr. Cleary launched and wrote the NAM blog, ShopFloor.org, growing it to one million readers by 2006. He also launched CoolStuffBeingMade.com, the Internet’s largest collection of manufacturing videos. The site has had almost 4,000,000 video iPod downloads since its inception and has been seen by over a half million viewers online. ShopFloor.org has been cited in the Washington Post, US News, The Hill, San Francisco Chronicle, Chicago Tribune, Influence, PRWeek, and a host of online publications. It was named one of the “Best of the Blogs” by Association Management Magazine. Also, while at the NAM, he started a weekly pro-business radio show, America’s Business. The show is now heard in 70 markets and has enjoyed several hundred thousand podcast downloads.
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23 December 2009 at 4:46
Could you post the link to this public events Google Traffic from the inauguration? I’d like o see these spikes.
23 December 2009 at 12:05
Here is the link to the Google metrics information on public reaction to the Obama Inaugural. It really is fascinating to watch how Google exactly tracks public events.
http://searchengineland.com/obama-effect-search-activity-16253
Pat showed me another really interesting example of how social media creates (or maybe reflects) collective thinking. It was a really fascinating story in the NY times that dynamically tracked twitter conversations during the last Super Bowl in the U.S.
http://www.nytimes.com/interactive/2009/02/02/sports/20090202_superbowl_twitter.html
The example is sports oriented, but in think the phenomenon is widespread. I’m sure Twitter had a similar pattern during the Obama inaugural too. Maybe to a lesser extent during big Canadian public events too.